Press Release 11/08/05 - Adtec Demonstrates Innovative Ad Insertion, DTV & IPTV Solutions at TelcoTV 2005

Delivering Innovative MPEG Solutions

News From Adtec Digital

Contact: Mary Anna Brown
Public Relations Coordinator
(615) 256-6619 ext. 120
maryannab@adtecinc.com

November 08, 2005
FOR IMMEDIATE RELEASE

Adtec Demonstrates Innovative Ad Insertion, DTV & IPTV Solutions at TelcoTV 2005

NASHVILLE, TN -Adtec Digital demonstrates innovative ad insertion, digital television and IPTV solutions at TelcoTV, Nov. 8-10 at the San Diego Convention Center in California.
      "Adtec's 20 years of excellence gives us the ability to deliver innovative and cost-effective solutions for customers with a diversity of needs," Vice President of Sales and Marketing, Ron Johnson, said. "Our range of ad insertion, DTV and IPTV products are unmatched in the industry."
      Adtec displays its commercial insertion solutions including the DPI-1200 Digital into Transport (DIT) Ad Server, designed to simultaneously insert up to twelve programs into a digital cable or digital television service.
      "The DPI-1200 seamlessly interfaces with Adtec's Duet commercial inserters or other analog switching digital insertion systems, offering economical and reliable ad delivery into analog and digital multiplexes concurrently," Cable and Broadcast Sales Manager, Scott Pierce, said. "Pair the DPI-1200 to Adtec's Traffic and Billing Gateway server for a totally automated Ad Insertion system."
      Adtec introduces the adCode media-ingest station, a component of adVantage, Adtec's enterprise ad insertion solution, fulfilling the function of a studio encoder and interfacing with Adtec's Traffic and Billing Gateway Server (TBGS) to provide content to the entire interconnect.
      New media is ingested and prepared for storage and distribution to headends. Sources can be tapes, DVDs or content from FireWire™ from nonlinear editors.
      "The adCode supports Cable Labs VOD and SCTE encoding standards and provides enterprise-level future proofing," Pierce said. "Because Adtec's commercial insertion products support analog switched, digital uncompressed switched and transport-level "spliced" insertion, we are positioned to support global broadband operators' ad insertion needs, regardless of their distribution method."
      Adtec's enterprise-level ad insertion solutions offer distinct advantages unavailable elsewhere, supporting digital into analog (DIA), digital into digital (SDI) and DIT splicing platforms.
      "Our approach features scalable architecture, seamless integration with popular traffic and billing packages, flexibility and reliable media distribution with management of data across your entire system," Pierce said. "By offering innovation, reliability and rapid return on investment, Adtec Digital is uniquely positioned to support the needs of the ad insertion enterprise, regardless of the size or complexity of your operation. Adtec delivers unmatched performance at a significant savings versus our competition."
      Adtec shows its line of digital television solutions, offering full integration to satellite and terrestrial signals into ASI and IP services, supporting DVB and ATSC compliance for direct-to-home (DTH) or enterprise delivery of multiple channels for IPTV applications.
      "Adtec's line of Digital Turn Around Media Routers, including the DTA-3050, DTA-3150 and DTA-3240, attribute to the ultimate DTV solutions," President, Kevin Ancelin, said. "All are equipped with Gigabit Ethernet and optional conditional access, and are ideal for aggregating ASI, QPSK, QAM, 8VSB or COFDM delivered transport streams (MP2, H.264, VC1) and IP data services for delivery to an unlimited number of viewers equipped with low-cost traditional or Ethernet-based IP set tops."
      Adtec will display its edjeGuide server, an electronic program guide that serves as a middleware management solution and is an integral part for IPTV.
      "The edjeGuide facilitates interactive program guides or web pages for delivery along with programming through a multicast enabled switch network," Ancelin said. "It is the marriage of our DTV and IPTV products and our Ad Insertion products to create a truly innovative, unique, value-added solution."
      Adtec Digital is a world-leading designer and manufacturer of innovative technology for ad insertion, digital television delivery, IP streaming and multimedia digital video applications. Our commitment to continually developing new and innovative technology, coupled with twenty years of experience gained from delivering this technology to competitive and diverse global markets, positions us to assume leadership in these markets without compromising our traditional value attribution. Adtec Digital offers customers rock solid engineering, powerful features, scalability and the ability to generate unmatched bottom line revenue. For more information about Adtec Digital, visit www.adtecinc.com.