 Delivering Innovative MPEG Solutions |
| News From Adtec Digital |
| Contact: Mary Anna Brown Public Relations Coordinator (615) 256-6619 ext. 120 maryannab@adtecinc.com |
| October 06, 2003 FOR IMMEDIATE RELEASE |
NASHVILLE, TN – Health enthusiasts can thank Adtec Digital's edje digital video player for keeping them current on fitness issues. Gym Television, a virtual private network of health club sites in the United Kingdom offering a mix of music television, health and fitness tips and advertising, uses Adtec's edje to distribute their content. Adtec's edje is a hard drive-based digital video player and network appliance developed for integration into global multimedia networks. It facilitates the distribution and playback of dynamic MPEG2 video programs and Bitmap graphics in audiovisual presentations without the use of a PC. "On all Gym TV club sites, there is a need for both group-wide corporate promotions and simple local club promotions," Managing Director Tom Henderson said. "Adtec's edje has been able to meet the needs of Gym TV through its simple OSD fixed and scrolling text options, running seamlessly alongside the content playlist." The edje servers, in addition to a LAN arrangement, have made it possible to add new channels like simple building blocks rather than replace units with more expensive multi-channel servers. "Different audiences in each area of the club are shown different content," Henderson said. "Adtec's edje enables the growth of the Gym TV channel as the needs grew within each gym." Gym TV currently operates 50 health club sites with the potential future growth to over 500 sites in the next three years. "Due to the technical advantage Adtec has given us, we hope to deliver to an audience of over 3 million people each week," Henderson said. "Adtec provided us with a robust, yet cost effective video playout solution, allowing us to develop our own system of distribution and delivery without the need for massive forward investment in infrastructure." "Adtec has also worked closely with us on future development, allowing us to grow the product from the originally installed equipment base without a major new replacement investment." Gym TV is the only production company in the world dedicated to the professional fitness industry, producing high-quality lifestyle programs designed to inspire and motivate its viewers. For more information about Gym TV, go to www.gym-tv.com. Adtec Digital is the world's leading manufacturer of MPEG2-based digital video players, single channel commercial insertion controllers and automated video control systems. For more information about Adtec and their products, go to www.adtecinc.com. |