 Delivering Innovative MPEG Solutions |
| News From Adtec Digital |
| Contact: Mary Anna Brown Public Relations Coordinator (615) 256-6619 ext. 120 maryannab@adtecinc.com |
| August 23, 2005 FOR IMMEDIATE RELEASE |
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| NASHVILLE, TN -Adtec Digital introduces a dynamic mobile-multimedia distribution product at IBC in Amsterdam, Netherlands, Sept. 9-13, 2005. Adtec's new edje-GPS, utilizes GPS technology to create a unique, proximity-related video solution, an ideal tool for mobile marketing. "A GPS antenna on the vehicle receives information from multiple satellites, then telling the GPS system where the vehicle is and what direction it is traveling," Sales Engineer, Mike Armstrong, said. "The edje MPEG player is then triggered by the GPS system to play the right video and/or audio clip at the right time and place." Each GPS window is mapped and linked to a specific MPEG file on the edje-GPS, playing the selected MPEG file when the vehicle crosses into the window and is traveling in the correct direction. Benefits for the edje-GPS technology include safety precautions for the vehicle driver, accuracy of the presented message, reliability in delivery of the message, professionalism and cost-reduction. "The edje-GPS solution is revenue enhancing, allowing the creation of additional revenue by featuring sponsored advertising," Armstrong said. "The potential for cross-promotion and cross-selling also exist." "The uses for the edje-GPS solution are endless," Vice President of Sales and Marketing, Ron Johnson, said. "Applications include guided tours, airports, theme parks, resorts, golf courses, business promotion, bus stop information, employee orientation, event notification, light rail, water taxi, government and corporate." Adtec Digital is a world-leading designer and manufacturer of innovative technology for ad insertion, digital television delivery, IP streaming and multimedia digital video applications. Our commitment to continually developing new and innovative technology, coupled with twenty years of experience gained from delivering this technology to competitive and diverse global markets, positions us to assume leadership in these markets without compromising our traditional value attribution. Adtec Digital offers customers rock solid engineering, powerful features, scalability and the ability to generate unmatched bottom line revenue. For more information about Adtec Digital, visit www.adtecinc.com. |