Delivering Innovative MPEG Solutions
News From Adtec Digital
Contact: Mary Anna Brown
Public Relations Coordinator
(615) 256-6619 ext. 120
maryannab@adtecinc.com
August 23, 2005
FOR IMMEDIATE RELEASE

Adtec Boasts Innovative Ad Insertion, Digital Television & IPTV Solutions at IBC 2005

NASHVILLE, TN -Adtec Digital will showcase innovative ad insertion, digital television and IPTV solutions at IBC in Amsterdam, Netherlands, Sept. 9-13, 2005.
     Adtec will display its commercial insertion solutions including the DPI-1200 Digital into Transport (DIT) Ad server, designed to simultaneously insert up to twelve programs into a digital cable or digital television service.
     "The DPI-1200 seamlessly interfaces with Adtec's Duet commercial inserters or other analog switching digital insertion systems, offering economical and reliable ad delivery into digital multiplexes," Cable and Broadcast Sales Manager, Scott Pierce, said. "Pair the DPI-1200 to Adtec's Traffic and Billing Gateway server for a totally automated Ad Insertion system."
     Adtec Digital's enterprise-level ad insertion solutions offers distinct advantages unavailable elsewhere, supporting digital into analog (DIA), digital into digital (DID) and DIT platforms."
     "Our approach features a scalable architecture, seamless integration with popular traffic and billing packages, flexible, and reliable media distribution with management of data across your entire system," Pierce said. "By offering innovation, reliability and rapid return on investment, Adtec Digital is uniquely positioned to support the needs of the ad insertion enterprise, regardless of the size or complexity of your operation. Adtec delivers unmatched performance at a significant savings versus our competition."
     Adtec will also show its line of digital television solutions, offering full integration to satellite and terrestrial signals into DVB-ASI and IP services for direct-to-home (DTH) or enterprise delivery of multiple channels for IPTV applications.
     "Adtec's line of Digital Turn Around Media Routers, including the DTA-3050, DTA-3150 and DTA-3250, attribute to the ultimate DTV solution," Sales Engineer, Michael Bush, said. "All are equipped with Gigabit Ethernet and optional conditional access, and are ideal for aggregating DVB transport streams (MP2, H.264, WM9) and IP data services for delivery to an unlimited number of viewers equipped with low-cost traditional or Ethernet-based IP set tops."
     Adtec's DTV solutions support AES and DVB-CSA, conditional access (CA) and Adtec's new EPG server, an electronic program guide that serves as a middleware management solution and is an integral part for any Ethernet-based IP headend. "The EPG Server facilitates interactive program guides or web pages for delivery along with programming through a multicast enabled switch network," Bush said. "The EPG Server is the marriage of our DTV and IPTV products and our Ad Insertion products to create a truly innovative, unique, value-added solution."
      Adtec Digital is a world-leading designer and manufacturer of innovative technology for ad insertion, digital television delivery, IP streaming and multimedia digital video applications. Our commitment to continually developing new and innovative technology, coupled with twenty years of experience gained from delivering this technology to competitive and diverse global markets, positions us to assume leadership in these markets without compromising our traditional value attribution.
      Adtec Digital offers customers rock solid engineering, powerful features, scalability and the ability to generate unmatched bottom line revenue. For more information about Adtec Digital, visit www.adtecinc.com.