 Delivering Innovative MPEG Solutions |
| News From Adtec Digital |
| Contact: Mary Anna Brown Public Relations Coordinator (615) 256-6619 ext. 120 maryannab@adtecinc.com |
| June 06, 2004 FOR IMMEDIATE RELEASE |
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NASHVILLE, TN – Miami-based media services provider, Onboard Media, recently installed Adtec Digital Soloist 2 Broadcast MPEG 2 players and Duet Ad Insertion devices for operation of The Beach Channel, a new 24-hour, visitor channel found on Atlantic Broadband channel 19. "We've reinvented the visitor channel model and constructed it to broadcast quality," Onboard Director, Lee Hoffman, said. "It's piped into 13,000 hotel rooms and 80,000 homes across the Miami Beach area." Content broadcast on The Beach Channel includes local entertainment, attractions and restaurant recommendations, highlights of influential community personalities, real estate development, quirky tourist makeovers and a celebration of Miami Beach architecture and landscape. Adtec's Soloist 2 is broadcasting content for the channel into Miami Beach homes while Adtec's Duet is inserting content into hotel networks. "Adtec's products are working efficiently and fit our business model perfectly since we broadcast constantly changing content," Hoffman said. Onboard is able to upload content to the headend and administer and schedule remotely. "It hasn't been necessary set foot at Atlantic Broadband to load new content for a long time," Hoffman said. "The Adtec solution is ideal for The Beach Channel because it virtually eliminates 'sneakernet'," Adtec Cable and Broadcast Sales Manager, Scott Pierce, said. "The Adtec solution also makes it possible for The Beach Channel to do zoned advertising, whether city-wide or tailored to one specific hotel." The Beach Channel is the television component of an integrated media program, devoted exclusively to the happenings and excitement of the Miami Beach and surrounding areas. For more information about The Beach Channel, visit www.thebeachchannel.tv. For more information about Atlantic Broadband, visit www.atlanticbb.com. Onboard Media is recognized as a leading provider of custom, integrated media services throughout the travel industry. Founded on Miami Beach in 1989, Onboard Media has sought a highly targeted approach to reaching consumers with effective media solutions that entertain, inform and drive revenue. The custom media leader is now part of the world's top luxury goods provider, LVMH (Moet Hennessy · Louis Vuitton); its focus continues to be on quality, service, creativity, innovation, integrity and the maximization of revenue for its clientele. For more information about Onboard Media, visit www.onboard.com. Adtec Digital is the world's leading manufacturer of MPEG2-based digital video players, single channel commercial insertion controllers and automated video control systems. For more information about Adtec and their products, visit www.adtecinc.com. |