Delivering Innovative MPEG Solutions
News From Adtec Digital
Contact: Mary Anna Brown
Public Relations Coordinator
(615) 256-6619 ext. 120
maryannab@adtecinc.com
April 26, 2004
FOR IMMEDIATE RELEASE
ABC News Affiliate Raves About Adtec Equipment


NASHVILLE, TN –     Oklahoma-based ABC News affiliate, KSWO-TV Channel 7, is using Adtec Digital Duet MPEG 2 Commercial Inserters for their on-air broadcasting systems.
      "KSWO learned Adtec equipment is superior to any other technology on the market," KSWO Director of Engineering, Joe Bartnik, said. "I would recommend broadcasters use Adtec technology because the quality of the on-air video is unsurpassed, the overall versatility of the equipment is great and the equipment is maintenance free."
      Adtec's Duet can pass a channel, select a network source or cue source, load spot inventory, and use a drag-and-drop software to build a schedule.
      The Duet also provides local storage for thousands of MPEG 2 commercials and extremely smooth frame accurate transitions from networks to commercials.
      "KSWO has more than 3000 commercial spots and we were faced with the problem of not being able to back them up," Bartnik said. "Another advantage to Adtec's Duet is the option for storage space. We don't worry about losing our content."
      KSWO has broadcast stations in Amarillo and Waco, Texas also using Adtec Duets for on-air ad-insertion. "If you are looking to buy equipment that will integrate easily into your existing system, Adtec will accommodate you," Bartnik said. "We replaced a $200,000 on-air play failure with a $4000 solution in the form of Adtec technology."
      "We priced other equipment on the market and found the prices to be outrageous," Bartnik said. "Adtec means more bang for your buck. Adtec has created an economical way to solve broadcasting problems." KSWO-TV is a Oklahoma-based, locally-owned ABC affiliate. KSWO has been owned by the family of R.H. Drewry since 1953 and is one of the few television markets in the United States having a split-state metro area. For more information about KSWO-TV, visit www.kswo.com.
      Adtec Digital is the world's leading manufacturer of MPEG2-based digital video players, single channel commercial insertion controllers and automated video control systems. For more information about Adtec and their products, visit www.adtecinc.com.