 Delivering Innovative MPEG Solutions |
| News From Adtec Digital |
| Contact: Mary Anna Brown Public Relations Coordinator (615) 256-6619 ext. 120 maryannab@adtecinc.com |
| April 1, 2004 FOR IMMEDIATE RELEASE |
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NASHVILLE, TN – Solo Nashville, creators of a new television channel targeted to the city's Hispanic population, has recently purchased Adtec Digital's Duet MPEG 2 Commercial Inserters. Solo Nashville, broadcasting on channel 42, will use the Duets to fulfill the need to insert advertisements specifically geared toward the Spanish speaking population in the community. "In a nutshell, we chose Adtec's Duet because of its performance, reliability and support," Solo Nashville's CTO, Jim Baumann, said. "The Duet is performing flawlessly." Adtec's Duet can pass a channel, select a network source or cue source, load spot inventory, and use a drag-and-drop software to build a schedule. "The only opportunity for businesses to advertise in Spanish has been on the Univision cable channel," Baumann said. "They have very few local spots and although they fill quickly, they have the demand for more." Adtec will also encode the commercials into MPEG 2 files for insertion onto the channel. The Duet provides local storage for thousands of MPEG 2 commercials and extremely smooth frame accurate transitions from networks to commercials. "We feel that there's a real deficit of information to the Spanish speaking people about the many non-profit organizations and government services available to them," Baumann said. "A number of businesses in the area felt that having a TV medium in the Spanish language is a good way to reach those people in the population." Solo Nashville will also give free airtime to local non-profit organizations. In addition to the programming provided by the TeleFutura network, an hour daily of local programming, primarily news broadcasts, will also be aired. Solo Nashville will broadcast on Channel 42 and the station's signal will have a radius of 25-miles from downtown. Solo Nashville, founded in 2003 by Baumann, is a growing media-technology company located in Nashville. For more information about Solo Nashville, please visit www.solonashville.com. Adtec Digital is the world's leading manufacturer of MPEG2-based digital video players, single channel commercial insertion controllers and automated video control systems. For more information about Adtec and their products, visit www.adtecinc.com. |