Excerpt from Page of Enlitenment        February 2004 The Enliten Management Group 29 N. Park Square, Suite 201, Marietta, GA 30060 (770) 590-1590 (v) (770) 590-1553 (f) www.enliten.net Industry News and Information for the video and multimedia communicator, as well as users of satellite-based business television and interactive distance learning networks. Digital Display, IP Multicasting – Need Help Understanding? IP Multicasting Solutions for the Enterprise Thoughts & Perspectives from a Leading Manufacturer – Adtec Digital, Inc. The fourth in our series of IP Multicasting Solutions for the Enterprise, featuring the Thoughts & Perspectives of Kevin Ancelin, President of Adtec Digital, Inc. Kevin Ancelin is aiming to establish Adtec as a major digital video technology vendor globally. He is a 1986 graduate of the University of Central Florida at Orlando with a Bachelor of Science in Engineering Technology. Kevin currently lives with his wife and three children in Jacksonville, Florida. ENLITEN: What is your perspective of where the industry is today? KEVIN: Currently, the IP Multicasting industry within the enterprise is very much an infant. The relevant issue is not the fact that data, irrespective of the media type, can be distributed across the enterprise. The question at hand is “what is the media type(s).” ENLITEN: What is the most significant development regarding the delivery of video and multimedia for the enterprise in the past year? KEVIN: MPEG 4 Part 10 (H.264) and Windows Media 9 advanced compression methods will significantly reduce the bandwidth required to drive media on the enterprise, effectively expanding the channel capacity. ENLITEN: How well are satellite-based IP multicasting technologies gaining a foothold in the enterprise? KEVIN: Depends on which aspect of IP Multicasting we are examining. Pure data services or media wrapped in data services? If data only, IP Multicasting in the enterprise is quite mature, very simple and enjoys a broad base of deployments. However, if the data consists of media, the case is quite the contrary, since the real issue is what to do with the media once it’s delivered. ENLITEN: What impact has the Internet had on the enterprise market regarding the delivery of video and multimedia? KEVIN: The Internet is the connection! ENLITEN: Your thoughts about satellite-based networks versus delivery via the Internet? KEVIN: In my opinion, they are the same. One complements the other. ENLITEN: What is your company doing to develop the “right” technology(ies)/solutions for the enterprise market? KEVIN: We are focusing our efforts in two areas: 1) content distribution including data, live television and store forward playback/insertions cued via the network; 2) advanced compression media CODEC’s. ENLITEN: Do you provide both terrestrial and satellite solutions? KEVIN: Yes. Adtec’s edje-3000 multiplexer is compatible with MPEG, DVB-Cable, Satellite, and Terrestrial and ATSC table structures. ENLITEN: Who (what vertical industries – end-users) do you see leading the movement toward IP multicasting KEVIN: Narrowcast television networks who deliver “niche” networks, combining Live and Store Forward media as well as the business television enterprise. ENLITEN: What are the driving applications for satellite-based IP multicasting to meet the users’ objectives? Why are companies buying? KEVIN: Training, education and entertainment are major applications driving the segment. Essentially this is Communications 101. IP Multicasting offers a competitive alternative to traditional Live Television, both uncompressed and DVB. It facilitates Data and Live Television as well as Store and Forward. The combination of all three makes the application compelling. ENLITEN: What do you anticipate being the drivers in the future? (Distance learning, streaming, on-demand, digital signage, other) KEVIN: The driving forces will be advanced compression driving more services with lower bandwidth and High Definition television driving the “WOW” factor. ENLITEN: What obstacles do you see for prospective buyers of IP multicasting solutions? KEVIN: The ongoing cost of bandwidth and capital expenditures. ENLITEN: How do the industry suppliers help the video and multimedia users overcome these barriers? KEVIN: Essentially the bandwidth costs are a factor that vendors cannot control. Our mission is to design and deliver cost effective reliable hardware to execute the IP services. ENLITEN: What advice can you give to the non-satellite users regarding delivery of video and multimedia? (Ease of deployment & use, cost effectiveness, expanded reach, applications, etc.) KEVIN: Satellite provides unmatched scalability and flexibility. Our partnerships are allowing us to offer co-op like pricing for satellite services utilizing Adtec’s technology for Data, Live, and Store and Forward media. ENLITEN: Looking into a crystal ball, where do you see the industry by the end of the year? For the next three years? KEVIN: I see significant inquiries as of late. Implementations will come in the near term and I am very bullish on satellite capability to deliver this media mix to small and large-scale IP Multicasting segments over the next 2 to 5 years. Advanced compression will be a major factor in the success of the “niche” and narrow band networks. ENLITEN: Are there any other words of wisdom you would like to share with our readers? KEVIN: Buckle up!