Press Release
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| News From Adtec Digital |
Contact: Megan Kipp
Public Relations Coordinator
(615) 256-6619 ext. 120
megank@adtecinc.com
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May 5, 2009
FOR IMMEDIATE RELEASE
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IMAKE Integrates with Adtec Digital DPI-1200 Ad Server
to Expand OpenVision Ad Exchange
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NASHVILLE, TN - IMAKE Software and Services, Inc. has integrated with Adtec Digital's DPI-1200 Ad Server to support linear broadcast TV ad insertion using their on-demand advertising system OpenVision Ad Exchange. By adding the DPI-1200 and ad splicing technologies, IMAKE has created a centralized, easy to use way to manage, target, and execute ad campaigns across multiple linear and on-demand networks. Service providers can simplify their operations and maximize their revenue by deploying a single targeted advertising solution for linear and on-demand content within the Cable, IPTV or Satellite markets. Advertisers and ad agencies can target and reach their audiences with higher precision and near real-time feedback.
"We are excited that IMAKE has chosen Adtec as a technology partner," said Kevin Ancelin, President, Adtec Digital, on their partner relationship. "We appreciate their commitment to an open standards-based approach and look forward to maturing the digital ad insertion segment." Adtec's DPI-1200 Ad Server offers the highest transport standards required for broadcasting. It is designed to concurrently insert up to twelve MPEG2 or AVC programs into a digital cable or television service. The DPI-1200 imports programs to its core, processes and multiplexes them in preparation for their delivery via ASI output to a single or multiple ad splicers.
IMAKE's OpenVision Ad Exchange utilizes open standards from SCTE to seamlessly integrate with existing linear ad insertion equipment, asset management solutions, and subscriber profiling solutions. The new ad management capabilities manage and track advertisements and sponsorships being watched by any subscriber base across all content types and networks being viewed. A key feature is the ability to centrally target one ad to multiple distribution platforms including download, VOD (where ads are inserted at the time of program request by an audience - in real-time), and now linear broadcast TV. Managing multiple campaigns targeted to different networks with one ad campaign management system drives more effective campaigns for the advertiser.
IMAKE Software and Services, Inc. is the major provider of open, intelligent solutions and integration services that enable the seamless delivery of broadband digital media, Video On Demand (VOD), Internet Protocol Television (IPTV) and digital media, to cable television providers, telecommunications companies, and content providers (branded as "OpenVision"). Founded in 1993 and headquartered in Bethesda, Maryland, IMAKE solutions impact millions of users of broadband content across the United States. For more information, visit www.imake.com.
Adtec Digital is a leading developer of digital and IPTV products and solutions including encoders, decoders, multiplexers, ad servers and management servers. With over 23 years experience in media distribution and control, Adtec offers customers rock solid engineering, powerful features and the ability to generate unmatched bottom line revenue. Adtec Digital offers innovative technology that grows with the needs of customers and advances of the industry. For more information, visit www.adtecinc.com.
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